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Privacy And Cookies Policy

This document sets out the Privacy and Cookies Policies (the Policy) of Gym & Fitness Equipment Suppliers Ltd, also trading as, a company incorporated and existing in the United Kingdom (Gym & Fitness) applying when You as a user of the website located at ("You") provide to Gym & Fitness any personal data of identified or identifiable individuals ("Data").

You must read this policy carefully. If you have any reservations, doubts or objections to this policy You should exit from the website refraining from uploading any data into the website.

Gym & Fitness reserves the right to change this policy at any time without prior notice. Any amended policy will be integrated herein from time to time. Transactions, sales and enquiries conducted through this website and continued usage of this website implies that you are aware of this policy, that you acknowledge and accept this policy as amended and in force from time to time.

Applicable from 21 May 2021.

How and what data do we collect?

Our website, like many others, uses cookies.  Cookies are small data files that get stored on your computer, if you have allowed your browser to capture them.  We use our cookies to remember who you are, along with what you last looked at on our site.

In order to offer our website and services we process personal data (the "Personal Data"). Personal Data refers to information with which you can be identified as a person. This definition is in accordance with the General Data Protection Regulation as it has been implemented under the laws of England and Wales (the Relevant Legislation), with specific reference to Article 6(1)(f), which allows us, with your consent, to lawfully process data within the bounds of legitimate interest.

Registration of you as a customer is processed online when you transact, buy or make an enquiry when you contact Gym & Fitness.

For further information please revert to the Website Terms and Conditions.

Gym & Fitness will only collect data that is voluntarily disclosed and submitted by you and you authorise Gym & Fitness to collect, store, process and/or manage according to this policy. You may refuse to grant any authorisation for data collection, storage, processing and/or management and you may withdraw any previous granted consent at any time.

You may be unable to purchase any products or subscribe to any services from Gym & Fitness if you refuse to allow any of the above data collection activities.

What about cookies? Cookies Policy

Cookies are alphanumeric identifiers that Gym & Fitness may transfer to Your computer's hard drive through your web browser to enable Gym & Fitness ' systems to recognize your browser and tell Gym & Fitness how and when the website is visited and by how many people (the "cookies"). Cookies also enable Gym & Fitness to enhance your user experience of the website.  Cookies may keep track of your activity within the website, help you navigate or advise navigation, remember your navigation history, theme selection, preferences and other customization functions (if/as available).

Gym & Fitness recommends that you allow cookies to be activated because cookies allow you to use some of the website's best features. However, if you do not wish to accept cookies, you may configure your equipment so that you are warned every time a cookie is deposited or you may be able to deactivate all cookies through the navigation tool (e.g. Google Chrome, Mozilla Firefox, Internet Explorer, Safari or Edge).

Refusal or deletion of cookies may limit your personalised experience of our website.

Anonymous Information. How does it work?

Gym & Fitness may share generic aggregated demographic information not linked to any personal identified information regarding visitors and users of the website for the purposes outlined above.

Non-personal identification information may include the browser name, device name, type of computer and technical information about users, means of connection to the website, such as the OS and/or the ISP utilized by the user or other similar non-personal technical information. When Gym & Fitness shares such information, it shares it so that the information remains anonymous at all times and cannot be reverted to be understood and processed as uniquely personal data.

What does Gym & Fitness collect Your Data for?

Gym & Fitness will only collect enough information to fulfil your purchase of gym and fitness equipment from our website.

This includes your name, email address and phone number so that we can communicate with you.  We also store this data to maintain your warranty details. We need to record your address, which is used for your delivery. Your name, address, email and phone number is shared with our carrier who needs that information to contact you and deliver your new equipment to you in an effortless manner.

We review the GDPR policies of all our suppliers, including our carriers, to ensure that they are aware of their obligations under the GDPR legislation and that they have a written policy compliant with those regulations. In addition to using your information to communicate with you and deliver your order, we may from time to time, and with your consent, utilise your contact information to inform you of specials and offers that may be of interest to you. You must tell us if you do not want us to either contact you or delete all of your details and information from our system. We will gladly do so when requested.
We do not store bank account or credit card details. A GDPR compliant payment processor handles these on our behalf. We never see your credit card details and therefore cannot store them.

Gym & Fitness may collect, store, process and manage your data as follows

To enable Gym & Fitness, its partners and subcontractors in the operation and maintenance of the Website and to support Gym & Fitness in providing and further improving the provision of its services to You;To alert you of product or service updates, technical bulletins, news, highlights and special offers that may be of interest to you;To help you find services or products better suited to your needs;To make the website more relevant and easier to navigate by you and/or to help you solve any navigation problems you may find whilst using the website;For marketing purposes to inform customers about relevant goods and services, sharing our best offers, free delivery periods and competitions;We may use a third party provider to deliver e-newsletters to tell our customers about our offers, free delivery periods, as well as health tips and competitions;Personal data may be used to send triggered emails, such as cart abandonment and purchase confirmation emails;Personal data may be used to personalise marketing, for example to suggest products that are related to your previous purchases;During the purchasing process in order to secure payment, delivery and tracking;Approved finance companies that deal directly with the customer when requested to by the customer to facilitate their purchase;Payment providers in order to process secure payments;Internal finance records in accordance with HMRC;Warranty purposes in order to protect our customers' rights;Technology providers;Customer and maintenance services who deal with the purchasing process and aftercare service for our customers;Delivery companies in order to deliver and track your goods;We may work with third parties who are not within the EU, and where this is the case, they are compliant with GDPR equivalent standards within their country of business.;Online retail partners in order to fulfil customer purchases where delivery is arranged directly from the retail partner.Visitors to the website: When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitors behaviour patterns. We do this to find out visitor behavioural patterns on the website in order to improve the experience for the customer. This process does not identify individuals and we do not make any attempt to identify our visitors, nor does Google.
Search queries and results are logged anonymously to help us improve our website and search functionality. Neither Gym and Fitness nor any third party collects user-specific data.If we do collect personally identifiable information via our website, we will be up front about this and make it clear that we are collecting it and explain what we will be doing with it.

If you would like to unsubscribe from receiving future emails, promotions or news from Gym & Fitness, simply click on the unsubscribe button on the email.

How does Gym & Fitness protect Your Data?

Gym & Fitness has adopted appropriate technical and organizational measures intended to protect your data against accidental loss, destruction, or alteration; unauthorized disclosure or access; or unlawful destruction.

Notwithstanding the latter please be advised that gym & fitness cannot ensure full network security over the web and use of the website may expose you and your data to risks such as identity theft, fraud or fraudulent action by third parties beyond the control of gym & fitness that may cause you irreparable loss and/or damage of unquantifiable impact.

Your discretion on the use of the internet, the website and the disclosure of your data along with any consents in respect thereof are strongly advised.  

How long does Gym & Fitness hold your information for?

Due to the nature of our business where we provide customers with gym and fitness equipment which has on average a 5-year warranty and owing to understanding our customer life cycle, we will retain customer information for 5 years.

HMRC rules and regulations dictate that we are obliged to retain customer records for 6 years.

To whom may Gym & Fitness disclose Your Data?

Gym & Fitness does not sell, trade, or rent your data and therefore exchange or sharing of data with third parties is strictly limited and, only made in accordance to the applicable laws subject to the following:

Gym & Fitness may share administrator data for purposes of website security and/or fraud prevention.Gym & Fitness may use third party service providers to help in the operation of Gym & Fitness business, the operation of the website and/or to administer activities on Gym & Fitness' behalf. Any sharing of your data with such third parties shall be only as needed to pursue such limited purposes and provide you with Gym & Fitness' services and subject to the consents provided by you that may be imposed by law (if any).Gym & Fitness shall not disclose your data outside Gym & Fitness' controlled subsidiaries and affiliates (if any) and the Gym & Fitness' partners network used by Gym & Fitness for the above cited purposes except (1) if you otherwise permit or direct Gym & Fitness, (2) as required by law; or (3) imposed by judicial or administrative subpoena or order.Gym & Fitness will not disclose Administrator Data outside Gym & Fitness or its controlled subsidiaries.

Where does Gym & Fitness process Your Data?

Gym & Fitness abides by the relevant UK legislation regarding the collection, storage, processing, management, and retention of personal data.

Who is Your Data Processor?

Gym & Fitness Equipment Suppliers Ltd, trading as, is the Processor and Controller (of natural person customers) of your data.

Should you intend to exert any of your rights to access, rectify, or delete your data please contact:

Gym & Fitness Equipment Suppliers Ltd
26 Kings Hill Avenue
West Malling
ME19 4AE

By email:

What are your rights?

You are entitled to access, rectify or request deletion of Your Data at any time and to such effect you should contact the Data Processor to the contacts and address identified in the content above.

Gym & Fitness will reasonably assist you on the exercise of your rights.

What Laws and Jurisdiction?

Your Data will be collected, stored, processed, and managed by Data Processor according to this Policy and the UK laws on Data Privacy as amended and in force from time to time to the extent applicable to Your Data. No further laws shall apply to your information and/or data.

Any disputes on Data Privacy or Your Information shall be resolved by the Civil Courts of London, United Kingdom.

Last Revised 21/05/2021

Execution processing

Gym & Fitness will handle the personal data in a careful manner and only process the personal data in accordance with this agreement and the regulations in the relevant legislation, insofar as these regulations are directed directly at Processors.Gym & Fitness will not process the personal data for any other purpose or in any other way than according to your instructions, including the instructions set out in this agreement. Gym & Fitness also has no control over the purpose and means for the processing of personal data. The instructions of the user may not be in conflict with the relevant legislation.Gym & Fitness further warrant that persons who act under its authority will only process the personal data in a lawful manner and in accordance with this agreement and the relevant UK legislation, wherever in the world they may be located.Gym & Fitness' obligations arising from this agreement also apply to those who process personal data under Gym & Fitness' authority, including but not limited to employees.

Transfer of personal data

Gym & Fitness processes the personal data inside and outside the UK. Gym & Fitness will only process the personal data outside of the UK on the basis of this agreement.Gym & Fitness do work with third parties outside of the UK, and where this is the case, they are compliant with GDPR equivalent standards within their country of business.

Security measures and incidents

Gym & Fitness takes all appropriate technical and organizational measures to protect  data against loss or any form of unlawful processing. These measures are an appropriate level of security of the personal data being processed.Gym & Fitness takes at least the following measures to this end:Security of network connections via Secure Socket Layer (SSL) technology;Encryption of users passwords;Limitation of access to data by Gym & Fitness Equipment Suppliers Ltd Employees;Gym & Fitness will report theft, loss, or misuse of personal data to the user as soon as practicable. Where necessary, Gym & Fitness will fully cooperate to adequately inform the ICO and relevant persons about such security incidents or data leaks.

Duration and termination

This Agreement between Gym & Fitness and the User continues so long as the User has an account on which personal data has been entered by the User either online or manually and maintains a relationship with Gym & Fitness.If this Agreement ends or is terminated, Gym & Fitness and the User must continue to comply with the provisions of this Agreement with respect to confidentiality, liability, indemnification and all other provisions that by their nature are intended to continue even after termination of this Agreement.If this Agreement ends or is dissolved, Gym & Fitness will give the User the opportunity during 10 weeks to transfer all data, including personal data, that is present at Gym & Fitness on the basis of this Agreement to another location. After this period, Gym & Fitness will remove or destroy all data, including personal data, that are present with it pursuant to this Agreement (including any copies thereof).

Confidentiality of processed data

All personal data that Gym & Fitness processes for the User is subject to a confidentiality obligation towards third parties. All persons employed by or working for Gym & Fitness, as well as Gym & Fitness itself, are obliged to maintain confidentiality of the personal data.Gym & Fitness will not provide, copy, reproduce or make public  personal data to third parties without permission from the User.


Gym & Fitness will, wherever possible, assist the User to respond to requests from Data subjects regarding the exercise of their rights. This may for example concern the data subject's request for access, rectification, erasure, or restriction of the processing of personal data and the right to data portability. Gym & Fitness takes appropriate technical and organizational measures to this end.Gym & Fitness will, if requested by the User, provide all necessary information that the User needs for the performance of audits, inspections, and data protection impact assessments.The User will assume all costs related to the exercise of the rights and obligations from the previous provisions.

Sub processors

Gym & Fitness uses some external services when providing the Services. Because these services process some of the personal data that Gym & Fitness hold, they act as a sub processor within the context of the relevant legislation related to Sub Processors.Gym & Fitness will only contract other Sub Processors if this is necessary to perform specific processing activities for the benefit of the Services.All Sub Processors will be bound by the same terms and conditions as those contained in this Agreement where possible.


Gym & Fitness is not liable for damage caused by following the instructions of the User, if these instructions are in conflict with the Relevant Legislation.

Guarantee Responsible

The User guarantees that the processing of the personal data of the Data Subject, as referred to in this Agreement, is not unlawful and that no violation is made of the rights of others.The User indemnifies Gym & Fitness Equipment Suppliers Ltd against all claims relating to the legality of the processing of personal data.

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Gym and Fitness Equipment Suppliers Ltd trading as is not a lender. Credit is subject to status and affordability, and is provided by Hitachi Capital (UK) PLC.
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